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Use these tips to showcase your talents without sounding arrogant, corny, or desperate.

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How To Sell Yourself In An Interview |

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DPReview Digital Photography. Notice how they communicate about themselves, how they view their market, and whom they see as their primary customers. Use Wikipedia and other online resources like Hoovers. Then use LinkedIn and online news stories to learn about key individuals in the hiring firm, especially those working in sales and marketing.

At some point in the relationship, the customer is going to want to know what you're all about. For example, if you own a chemical wholesaler, start your story with the chemistry set that you had as a kid and explain how you've always been fascinated by how the chemical industry works. At the risk of stating the obvious, you don't have a second chance to make a first impression. If your meeting with a customer is face to face, get lots of rest the night before, wear your best clothes, leave plenty of time for traffic, and arrive at least 10 minutes early. Just before the interview starts, take a deep breath and focus on the task at hand.

That's not "making the sale," but rather determining whether your offering actually match the customer's wants and needs.

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Never ask questions that could be answered with a little research on the Web. Instead, ask questions, and start conversations, that build on the research that you accomplished in Step 1—and which illustrate your business acumen. Provide relevant examples of what you and your firm have accomplished in the past, and tie them into the requirements of the current situation.